It’s the first time I’m running ads on Amazon Sponsored Ads(PPC), and the products being used are also new listings on Amazon.
I have the campaign set up and have the automated algorithm to do the heavy lifting of bidding and contextual Targeting. Also, i have manually set up campaigns for manual targeting and keyword bidding too.
Problem is that the campaign isn’t performing at all. So, I wanted to know if Amazon needs historical data to have automated bidding to kick in and have the ads served. In this case, there’s no data at all. How do you guys suggest me to go about this?