-
After 8 years in PPC, I have to get out. Any career advice?
-
We should be friends. I’m a painter and media buyer but backwards from you. Have always freelanced and never made much so I could work on the art business at least 50% of the time. I enjoy the same things you do listed here. My situation isn’t perfect but it’s gotten pretty good. Clients aren’t shitty (one is very spoiled but she’s kind).
I don’t know what kind of answers I have but I would be willing to share my experience as much as would help.
I only had 1 corporate job in my career and it was at 25 for a Silicon Valley unicorn as their SM. I made it 1 year. Besides that I have freelanced and do not have a marketing degree. Mostly self taught. Hated the corporate environment because the emotional work required to make it work was so much extra for me that I was falling apart and dying inside.
Currently scaling small businesses and trying to build packages and offers that are not as common in the industry but provide a path to do this in a more fulfilling way. I am not at all motivated by money which is hard because I accidentally over-give to clients a lot. Had to hire a PM to help me not do that.
I 2000% hear you on the giving more money to FB. I also have spent a lot of time at FB HQ physically and feel uncomfortable with the opulence of it… knowing what I know.
So what I wanna say is … I SEE you. You and all of us here have a special skillset (queue Taken impression) that right now can save families livelihoods. There’s a way (I believe) to systematize this work so you can help small businesses and make alright money while you build your art business. I really really think so because if there’s not then I’m fucked ?(okay, I’m kidding about that). My point is, would you feel fulfilled, nourished and inspired if you worked with the perfect people *for you* who give you room to do your thing, helped with the parts you don’t like to do, and appreciated you? All knowing you’re affecting 3-15 families. I feel so much love with my accounts. Like I know that my efforts aren’t gonna pay off in some ego battle between c-levels … it’ll be some kids college fund or someone’s first long vacation in 6 years. That’s what makes me want to do it.
And as for art and risk… do some reading on Veblen goods and the artisan market. It’ll inspire you. The art skills are just as valuable right now as anything. We need inspiration, joy, and wonder more than ever… and people are only willing to listen if entertained or deeply moved. You have that.
Every artist who does this business i know feels they need to make art for their well-being and the reason to make it a business is primarily that it would unreasonable to create as much as they need/want to without that paying for itself… not because they shouldn’t but because literally the storage becomes costly and it just piles up. And when you get that taste of connection that comes from someone valuing the outcome of your own mental health practice and feeling uplifted and alive with it—-enough to buy it for what it’s actually worth. Fuck. ??
I will always want that. I can’t do just that now—- but i know of artists who have done it and don’t know what we know in almost a decade in selling online.
More people depressed and stuck at home doesn’t just mean more e-commerce and online courses and shopping… it means more people having to stare at their walls and desperate for aspiration and inspiration. We are needed. It’s our job to art for a reason. ❤️
-
I can relate and Im in the same boat. 4+ years doing PPC and have completely lost interest in staying on this path. Ive gained my entire PPC experience working for an AdTech company, no more room for growth but other companies wont take me unless I have get agency exp but ive ruled that out. After reading thru countless LinkedIn job descriptions I’m now focusing on making a pivot to Customer Success. Like you I like talking to people, teaching, strategizing… there’s a lot of opportunity for growth.. BUT most places require applicants to have some experience in customer success. So ive started doing what needs done to transition to CS within my company with the intention of moving on after getting some experience. CS seems like a way out for you
-
What about teaching social media marketing? You’d definitely help a lot of people and it wouldn’t only be teaching PPC content. I’m instructing a few courses at the moment, happy to chat about it.
-
You can type in any keyword you like. Cons of Pay Per Click (PPC) advertising includes fixed payments every month to the search engine you choose. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. Read more [here](https://howhomebizworks.blogspot.com/2020/08/you-can-make-use-any-search-engine.html).
-
Why not start teaching then? I would love to be a student
Log in to reply.