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Ad Accounts Theory
Guys, I’ve been running two unrelated Ad accounts in one business account. I’ve just analyzed the net profit on both accounts, and they share pretty much identical results. When one does poorly so does the other. When one profits well so does the other. How an earth is this happening? I thought all the data was kept Ad Account level – not business account. If this is the case, I’m going to make multiple business accounts, anyone had similar experience?
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1 Reply
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It could be completely unrelated to the business account and just volatility in the markets you are targeting. May even be as simple as the weather changing as more people indoors on their devices in poorer weather.
That said, I am aware that historically the *health* of your overall business account can affect the health of an individual ad account. A good well managed ad account builds trust that you know what you are doing so new ad accounts created in it inherit that trust to a degree.
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