Reply To: Can CTR be improved in a very competitive landscape

Forum White Hat SEO PPC Can CTR be improved in a very competitive landscape Reply To: Can CTR be improved in a very competitive landscape

#9893
tomhalejr

The ad is the only part of the account the end user actually interacts with, so improving ad content CTR improves account level CTR.

Of course, the quickest way to improve CTR is to limit reach. Your goal is to accrue as many impressions as possible, so you can find the limited number of people who may actually become tenants. So optimizing for CTR alone is actually counter to your ultimate goal.

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