Forum › White Hat SEO › PPC › How did you get into PPC and what did you do beforehand? Did you go to college for Marketing, go for something else or no college at all? › Reply To: How did you get into PPC and what did you do beforehand? Did you go to college for Marketing, go for something else or no college at all?
I went to college for IT Networking/Information Systems.
From there, I started marketing stuff with a college buddy on an autoparts eCommerce site that we opened together and did OK on that for about 5 years before I want PRO as a PPC manager
*it’s what qualified me to actually comment on it myself*
What we really do as PPC people is almost one part understanding tech, one part understanding math, and one part understanding human psychology to be good at it, a rare combination which is why very few people do what we do well anyway.
If you start your own agency or consultancy you also need people skills to add to that mix which makes it even more rare!
# Anyway, you may not like the answer but here is the cold hard fact of what you need to do do well and break into this market.
# Save up and start a small eCommerce shop focusing on a niche so small you can’t really f*uck it up,
I call it a ‘business on training wheels’.
stay at it until you can actually make it profitable
and then you will be able take that experience to work wherever you want making 80K a year as a PPC manager (*if thats still what you want to do*)
as myself and any one of us other agency owners would like that experience over anything else out there pretty much or any degree for that matter
to show you know what your doing
*and more important* that you are passionate about what you do which doing PPC well actually takes.
Sell something even if you dominated it there wouldn’t be that much money in it as most people who know what there doing wont be in that niche.
Sell furnace filters, specialty cleaning supplies, whatever has some demand and very little competition in it already and you should be OK.
*Hope this helps.*