Reply To: How did you get into PPC and what did you do beforehand? Did you go to college for Marketing, go for something else or no college at all?

Forum White Hat SEO PPC How did you get into PPC and what did you do beforehand? Did you go to college for Marketing, go for something else or no college at all? Reply To: How did you get into PPC and what did you do beforehand? Did you go to college for Marketing, go for something else or no college at all?

#9845
chiupaka

For me, the beginning was working as a copywriter, basically with SEO. After some time the job got really repetitive for me and there was an opportunity for me to join to the PPC team (we work as an affiliate business). The PPC people were ecstatic for me wanting to join them because they were very into analysis but, none of them were really into writing a compelling Landing Page or Ad copy. Sometime later I began managing Google and Bing ads, Facebook advertising, making reports, doing A/B testing, and here I am a couple of years later. I still have a lot to learn, but everything is going uphill in the terms of career, for sure.

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