Forum › White Hat SEO › PPC › How did you get into PPC and what did you do beforehand? Did you go to college for Marketing, go for something else or no college at all? › Reply To: How did you get into PPC and what did you do beforehand? Did you go to college for Marketing, go for something else or no college at all?
I went to a business school, and got my majors in marketing. The education scam is such that they will teach you the fundamentals of a particular field. I learned the basics of marketing, hoping to land an awesome job once I graduate. After a month or so, I got my first internship with peanuts for a stipend, but the sheer knowledge that I garnered was fantastic and that built a strong PPC foundation within me, and that was the game-changer. That being said, I don’t think you need a degree in marketing to become a pro at PPC. I believe that almost EVERYONE can be whatever they want to be: From a Doctor to a Janitor anybody can be a PPC specialist if they have the zeal to do it. You just need to have the passion and enthusiasm to learn new things.
TL;DR: You don’t need a college degree to be good at PPC. Just keep educating yourself and stay up to date.