It is a problem but modern web search is semantic.

So, it more depends on context. To provide the semantic research of competitor’s website, other websites in your industry. To identify blank spots in competitor’s content. To create better content than competitor’s content.

Improve UX of your pages. It depends on your industry and a website, so you can use inter linking+content marketing, backlonks or other tactics to improve a visibility and to manage your web reputation. But, if it is a local business, you should create a strong offline reputation. Honestly, the word-of-mouth is still the best marketing strategy.