Forum › White Hat SEO › Competitor has my main keyword as company name, how to deal with it? › Reply To: Competitor has my main keyword as company name, how to deal with it?
I have the same issue but for local SEO in a large city. I still put out great content and have a great SEO geared website.
The competitor appears 1st in the top 2 keyword searches on name alone and my site 2nd. I used many of the long-tail keywords and other keywords outside the top 2 and I appear 1st in those searches.
So you can definitely rank higher, it just takes keyword research and strategizing.