Forum › White Hat SEO › Do You Show Return on Investment In Your Monthly Reporting? › Reply To: Do You Show Return on Investment In Your Monthly Reporting?
You’re gosh darned right I do, for several clients. It’s simple in most regards, especially for clients that provide transparent reporting on ad spends. I use historical data from GA and Adwords (as an example here) to highlight the areas where spend has been reduced to accommodate the increased rankings.
Just in general it’s easy to use something like the Google keyword planner to estimate how much a client would have to spend monthly for the top 3 spot for a tracked keyword phrase. Getting a client to that position then is fairly straight forward to show and clients get a good idea of what kind of return to expect.
Thus, my reporting for clients currently and historically has included a $$$ dollar amount detailing how much a client has saved by doing SEO. I’ve saved clients tens of millions of dollars over my career by getting their websites to rank top 5 for competitive, targeted terms. I definitely recommend adding that kind of reporting to client reports and also to your portfolio.