The problem your having is due to searchers intent. Right now Google thinks that most of the people searching for “pory” are looking for a definition or information about the word. To reach the top your probably going to need a bunch of people performing that search and then clicking on your website. If more people search “pory” looking for you and clicking on your link then Google will start to think most people are looking for your site when searching that term. This will cause your to rank higher on the page.