Forums › Forums › White Hat SEO › PPC › Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords › Reply To: Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords IvD707 Guest August 9, 2020 at 11:05 am As far as I know, using competitors name in your ads directly can get you in trouble. Using it as a keyword is fine, using it in a copy is misleading.
