Reply To: Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords

Forum White Hat SEO PPC Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords Reply To: Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords

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IvD707

As far as I know, using competitors name in your ads directly can get you in trouble. Using it as a keyword is fine, using it in a copy is misleading.

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