Forum › White Hat SEO › Benefits of including my brand in every title tag? › Reply To: Benefits of including my brand in every title tag?
– If you don’t have a well-known brand yet, inserting the the brand in all your titles helps with building that brand. During this period, put the brand at the end of your title tag.
– If you you have a well-known brand, including it in the title will improve CTR. At this stage, the brand should probably go to the beginning of your title – but it depends on niche/SERP layouts.
– If you have an MFA website that will never turn into a brand, there is no benefit to include your brand in the title.