Forum › White Hat SEO › PPC › 250k in FB/Instagram Ads. My opinion: they’re RANDOM › Reply To: 250k in FB/Instagram Ads. My opinion: they’re RANDOM
Haha, felt like I wrote this post. Its normal for me as well. I have a seasonal business so I keep spend during weak months and lose a little money for the leads and momentum…and then turn it up super hard during the good times, spring and Nov-December. I spend a lot of time tinkering with different ad types but mainly optimize for conversion, some giveaway campaigns for leads a few times a year, and retargeting.