Forums › Forums › White Hat SEO › PPC › Auction insights (top of page rate) vs. Lost IS share (rank) › Reply To: Auction insights (top of page rate) vs. Lost IS share (rank)

  • EdGeinIsMySugarDaddy

    Guest
    August 10, 2020 at 5:30 am

    Your top of page rate is only counting the impressions you served, not all available impressions.

    For the auction insights you probably have some broad keywords that are messing with your impressions share metrics or a low N that’s giving you weird data. The auction insights reports are directional, not deterministic.