Forums › Forums › White Hat SEO › Social Media › Video shorts now reign supreme but is there still a market for long-from blog content? If so, how can social media strategists use paid advertising to target users who still read? › Reply To: Video shorts now reign supreme but is there still a market for long-from blog content? If so, how can social media strategists use paid advertising to target users who still read?

  • scar_debora

    Guest
    September 15, 2022 at 1:36 pm

    Yes I think so. The key is relevance: is the content of the blog article relevant to your audience at that time? Also, repurposing blog articles can be an amazing strategy: making an infographic out of an article, dropping a couple of slides on LinkedIn to tease the content, partnering with another industry related brand to write a white paper, etc. In terms of how to promote to drive audience, I think you should think the other way around: “what are they interested to read” and not “how can I attract them to read”. Some ideas to drive attention can be recording the ideas in that blog on a podcast, delivering them on a newsletter that your audience signed up for, etc