Reporting on results from what you’ve set in motion so you don’t get sacked for being seen to be sitting around doing nothing

Opportunities research

Competitor research

Educating the Dev/Content/Management team in best practices

Figuring out how to translate your successes into numbers your boss gives a shit about (hint: “First Contentful Paint” and “Visibility” ain’t this)

That should see you through to 2040 and beyond