Forums › Forums › White Hat SEO › SEO people, do you care about brand bidding? › Reply To: SEO people, do you care about brand bidding? F5_Studio Guest November 15, 2021 at 10:26 am We always face that practice when we do some ppc work for our clients. In many cases the practice works because many brands are not brands. Users see alternatives that can be cheapier, better, etc.