Suitable-Breakfast-5GuestNovember 15, 2021 at 11:31 am
Depends. As a SEO / SEA consultant I would say it is necessary, if your competitor bids on your brand keyword as well. There are industries, where a customer is not as loyal as you might think they are.
If there are no competitors at all who bid on your brand keyword, it might not be necessary, since you will be on Pos. 1 anyway.