Forum › White Hat SEO › PPC › Should I reallocate all my ad spend into my smart shopping campaign? › Reply To: Should I reallocate all my ad spend into my smart shopping campaign?
Check the search terms which are driving the conversions into both the smart and regular shopping campaigns. It could be that Google is serving the smart campaign a bunch of Brand terms (like your business’s name) resulting in a bunch of super efficient conversions. If the regular shopping campaign is relying solely on, or mostly on, non brand terms it wouldn’t be a fair comparison.