Reply To: Should I reallocate all my ad spend into my smart shopping campaign?

Forum White Hat SEO PPC Should I reallocate all my ad spend into my smart shopping campaign? Reply To: Should I reallocate all my ad spend into my smart shopping campaign?

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clocks212

Check the search terms which are driving the conversions into both the smart and regular shopping campaigns. It could be that Google is serving the smart campaign a bunch of Brand terms (like your business’s name) resulting in a bunch of super efficient conversions. If the regular shopping campaign is relying solely on, or mostly on, non brand terms it wouldn’t be a fair comparison.

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