Hey there. 9+ years in SEO, and I absolutely have been there. Imposter syndrome was something I was dealing a lot with pre-pandemic (was laid off at an old job due to COVID,) and it truly put a lot of pressure on me, my job, my relationship to working in SEO, and mental health in general. Coupled with the fact that I was burned out and some conflicting management styles, I truly thought that maybe I wasn’t the SEO/hard worker that I thought I was.

Then, I got laid off, and my entire view of my relationship to my job changed. I realized that no matter how awful I thought I was, how many times I second guessed my choices or my strategy, I ultimately was the person I wanted to be in the end: someone who just wanted to do the right thing by their clients and help them see the success they deserved.

My goal in telling you all this is that despite all the times I’ve felt unqualified, not ready, or like someone was going to out me as an imposter, I kept what the end goal was for me in the back of my mind: doing what’s best for the client. It does sound like you’re in the same track of thought here, and just know that like what some of the others have said on this thread – a lot of what we do is guessing. The difference is trusting that whatever you’re doing is best for the client, and knowing that just by you feeling this way shows you that you already know what matters the most.

You’re going to be great at your job, and will do awesome things for your clients. I just know it. ❤️ Please feel free to DM me if you ever want to chat!