Reply To: What an absolute joke Facebook advertising has turned into. From the ads app, business manager all the way to engagement. What an absolute disappointment..

Forum White Hat SEO PPC What an absolute joke Facebook advertising has turned into. From the ads app, business manager all the way to engagement. What an absolute disappointment.. Reply To: What an absolute joke Facebook advertising has turned into. From the ads app, business manager all the way to engagement. What an absolute disappointment..

#26597
benilla

Devil’s advocate here.

You have to remember that 5 years ago, Facebook was the premier destination for attention/time wasting. Now people have Instagram, TikTok, Discord.. hell even Whatsapp group chats weren’t all that common back then. So attention is spread thinner vs. 5 years ago.

The algorithm also got a lot more complex.. for example, clients used to just post a post on their company page and the engagement would be more or less linear w/ the amount of posts they did. NOW, if they put up 5 posts, its almost like FB will penalize you for it. We’ve now switched over to Reels and we’re seeing more engagement through those.

I don’t think any platform would perform great if you didn’t adapt. That being said, the latest IOS release REALLY fucked up a lot of FB campaigns but then again, that’s not the fault of FB

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