Forums › Forums › White Hat SEO › PPC › What an absolute joke Facebook advertising has turned into. From the ads app, business manager all the way to engagement. What an absolute disappointment.. › Reply To: What an absolute joke Facebook advertising has turned into. From the ads app, business manager all the way to engagement. What an absolute disappointment..

  • benilla

    Guest
    October 2, 2021 at 6:21 pm

    Devil’s advocate here.

    You have to remember that 5 years ago, Facebook was the premier destination for attention/time wasting. Now people have Instagram, TikTok, Discord.. hell even Whatsapp group chats weren’t all that common back then. So attention is spread thinner vs. 5 years ago.

    The algorithm also got a lot more complex.. for example, clients used to just post a post on their company page and the engagement would be more or less linear w/ the amount of posts they did. NOW, if they put up 5 posts, its almost like FB will penalize you for it. We’ve now switched over to Reels and we’re seeing more engagement through those.

    I don’t think any platform would perform great if you didn’t adapt. That being said, the latest IOS release REALLY fucked up a lot of FB campaigns but then again, that’s not the fault of FB