We’ve invested a lot of time in feeding the algorithm with proper data through the CAPI, and recently most of our campaigns started outperforming the ones we ran before iOS 14.5. Probably because most other advertisers are settling for incomplete data.

That’s the whole thing with FBA – you don’t need a perfect campaign (structure), you just need to do things slightly better than most other advertisers.

Online consumer spend is the highest it’s ever been. If they’re not spending it on you, they’re just spending it somewhere else.