It really is. It’s certainly still powerful but the data that comes back now is just absolutely awful that it leads to such inconsistent performance too.

One of my campaigns at the moment is a message campaign that’s lead to a bunch of messenger enquiries directly for the client within the past week. On Facebook’s end though… 0 conversation starts. It’s just so useless even for goals that exist on Facebook itself.

I’m seeing performance that’s all over the place for clients.