Forum › White Hat SEO › PPC › Hello, what would you do when your big-budget Ads have a very bad day › Reply To: Hello, what would you do when your big-budget Ads have a very bad day
First off, you should have multiple profitable campaigns going at all times for instances like this. Facebook will have inconsistent results with campaigns from time to time but as long as you have multiple campaigns that are crushing it, then you’re not dependent on one campaign.
To answer your question, if you only have one campaign running then I would let it run for a few days to see if it optimizes (3 days or so). If you can’t let it run for 3 days then just turn it off and restructure your campaigns to not be so fragile.