Two clients is a competition.
Three clients is a practice.
We’ve had clients request exclusivity but it comes at a great price, one they weren’t willing to pay. In the end, their end user won’t pick them because we are using the same platforms, tactics, and methods… they’ll pick them because they trust the brand based on the experience we have communicated with them digitally. Different brands have different experiences and resonate with different end users. We put the brands in front of potential customers, it’s up to the customer themselves to decide which is the right one for themselves.