Really? How much are you spending?
$50 tells me it’s a really small audience and or you’ve got too many targeting layers on there.
I get $1-2 prospecting and $2-4 retargeting on open network programmatic all day long. I don’t even hit $8-10 if it’s national unless I’m buying a bunch of third party data.
But that’s through an enterprise DSP which allows us to buy very well.