Step one: have a good product/business. Step 2: retargeting. My battle is the opposite, I’m trying to get fewer happy customers seeing my ads as the product doesn’t lend well to repeat purchases (maybe every 3 years). But with so many offline purchases happening, it’s inevitable and my ads get filled with stoked customers. Which is great in many ways, it’s just a double edged sword for me cause I’m “wasting” impressions on them.