Reply To: Is it possible to target specific browsers on microsoft ads?

Forum White Hat SEO PPC Is it possible to target specific browsers on microsoft ads? Reply To: Is it possible to target specific browsers on microsoft ads?

#14387
ExtraGreasy

You may not be able to, but what you can do is look at your demographics that are eating up a large portion of your budget and reduce your bid percentage by the percent that demographic converts.

My “unofficial” thinking is, older people and government workers use IE, and if they’re your lowest converting demographic, then reduce your bid amounts on that demographic to indirectly filter out your IE traffic.

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