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As long as you are using social media as your primary base for your content, you’re subject to really unpredictable algorithms, trends, and platform shifts.
1 year ago I took all my viral Instagram content, backed it up to a WordPress site, and started writing long format articles (800+ words) about each art piece, how I made it, and the inspiration for it. My art income exploded this year and I quit my day job over the summer to do it full time.
A lot of artists neglect their own site to push content out to places where people just consume their portfolio and move on to the next creator, but using my social media to funnel to my website, which then offers merch and prints and patreon access, has worked really well for me.
Last thing: there’s a little bit of a Society6 hack I learned way too late: According to their TOS, you’re allowed to post affiliate links to your own art. Sign up as an affiliate and then create affiliate links anytime you post the link to your society6 art/store. That alone boosted my society6 income by 30%