For any social media platform, if your content/ post is:

1. not solving people’s issues
2. not connecting with your audience
3. people don’t find it engaging enough

Be it organic or paid, it will next to impossible meeting your KPIs, especially in the case of YT and IG you should be proactively posting videos that people can relate to (whether they are funny or solving anyone’s problems). Also, take a close note of the interaction on each of these platforms, that will help you to strategize your next posts.

Hope this helps 🙂