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Right there with you. My boss is obsessed with being the face of the org and wants to be the star of videos on FB that are 10+ min. It hurts so bad to be apart of but it pays the bills. I’ve started discussing the metrics and letting them know how we lose 99% of viewers after 2 min but they don’t seem to care.
I’ve had to pull myself back and learn to not have it be a representation of me. If that’s what the boss wants, it’s my job to assist. I’m really hoping it changes and they see better content does better, but so far no dice.