Forum › White Hat SEO › PPC › Facebook Ads Retargeting (budget not spending on some adsets) › Reply To: Facebook Ads Retargeting (budget not spending on some adsets)
If it’s not spending and there’s a large enough audience, there’s too many restrictions on budget or placement. My guess is that your trying to hit them
Up exclusively on newsfeed.
The way fb has been lately for me, I would encourage you to just juice what works and don’t try to get slick. Ie you are blowing $200 on a 30-64 m&f audience and you see best roas at 30-40 female and dial in, you’ll probably see it go to shit. Live with the decent cpa across the range vs getting surgical or it seems to go to shit lately.
As you scale budget, your going to find yourself like a one legged person in an ass kicking contest. Just ride what works at the moment and bump the budget 10-15% every 2 days or duplicate it and bump the budget and see what happens.
Not trying to rain on your parade or be a d&$k, but it’s been pretty wonky as you start scaling. Some days great some horrible. More horrible than great.