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Subdomain and subfolder are different strategies for instrumenting root domains with new features. Setting up a subfolder is trivial on basic websites. A web server treats its subfolder the same as a regular old folder in a file system. Basic sites are already organized using subfolders out of the box.
Subdomains are neat. If we want to make an informed decision about the best strategy, if we are interested in SEO, we opt for Google bot. Subdomains and subfolders are equal in the eyes of Google bot, according to Google itself.
A subdomain is equal and distinct from a root domain. This means that subdomains keywords are treated separately from the root domain.
If you are a startup or small business looking to optimize your SEO, consider subfolder over subdomains. Boosting the authority of your root domain should be a universal goal of any organization.