Maintaining “optiscores” isn’t evil and to get above 70% isn’t hard at all, just follow the sensible recommendations. The tool actually helps you with optimization if you use it right.

You can still avoid things like dynamic ads, smart shopping, etc. if that’s your preference.

My concern is more about the diminished service and support we’ve been getting as an agency. Part of this is no doubt due to COVID, but not all of it.

On the flip side, as many agencies are likely to drop out under the new “system” that will make being a Premier Partner a pretty good differentiator.