Reply To: Disturbing Trend – “Optimization Score”

Forum White Hat SEO PPC Disturbing Trend – “Optimization Score” Reply To: Disturbing Trend – “Optimization Score”


To any marketing agency, Google is basically a frenemy. They don’t have your (or your clients’) best interest in mind, but you still need their tools.

I would just explain to the client that the optimization score is meaningless, and generally meant to make you spend more (like 99% of Google’s recommendations). Tell him that you’re not in Google’s pocket, and are only interested in getting him more leads at the best price.

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