Depends on if it’s relevant to your client’s business, and how it aligns with your overall social media marketing strategy & objectives.
A company like *MeUndies* that has lots of seasonal products and capitalizes on current trends should absolutely be utilizing as a base for some of their content.
A company like *TurboTax* has no reason to be talking about holidays. Not one single person in the world cares what *TurboTax*’s opinion on Halloween is.
Generally speaking, usually a good idea to err on the side of caution about religious holidays.
– Celebrating one in particular (e.g., “Merry Christmas!”) isolates followers from other faiths / agnostic / athiest.
– Celebrating none in particular (e.g., “Happy Holidays!”) can have pushback from followers that very opinionated about their faith.
– Celebrating multiple holidays (e.g., “Merry Christmas, and Happy Hanukah!”) has both of the above problems, along with watering down the original message.
There is no good definition of “religious holidays”. Halloween has roots in religious ceremonies. St Patricks Day, Valentines Day, and many others are also strongly tied to specific religions and cultures. Use your own judgement.
Same can be said about “political holidays”. Columbus Day / Indigenous Peoples Day has a lot of controversy. Thanksgiving has a lot of controversy.
Really depends on your products, and your target demographics.