Reply To: Including City in Ad Headline – Google Ads

Forum White Hat SEO PPC Including City in Ad Headline – Google Ads Reply To: Including City in Ad Headline – Google Ads

#11561
TTFV

Including the city name in your ads can help with CTRs and generally improve performance for search terms that include the city.

One way to handle this is by including the city in ad groups that include city/location qualifiers in keywords.

For searches that don’t include the city, any improved performance by including the city/location in creatives would probably be marginal.

But like any campaign, you really need to test to see.

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