An alternative take – don’t try and compete with them. Let them be in their own category.
I don’t want to generalise and feed into the stereotype that every Indian SEO is garbage, but the reality is that we all know the level of quality with a local SEO vastly outweighs outsourcing.
If they want to be strict and spend $75 a month, let them get $75 of value for a month. Every company promises the same thing, but to the unknowing client, you can ignore doing those first 20 things on their checklist and they wouldn’t have a clue.
Don’t forget as well, content plays a huge role to good rankings. As much as I respect people who learn English as a second language, being native tongue gives you a huge competitive edge.
Sell them on the idea of quality. Sell them on the idea of being local, being timely, being responsive and being qualified. Know your worth – if your client doesn’t want to pay any more than that, find someone who will, even if it takes you twice as long.