Forums Forums White Hat SEO PPC “Total: Other” Wasting Spend on Youtube Ads Campaigns Reply To: “Total: Other” Wasting Spend on Youtube Ads Campaigns

  • growth_hack_404

    Guest
    October 12, 2020 at 9:58 pm

    Hey, just an insight I recently found out:

    * for every $1000 spent on Facebook ads, we generated 120 organic searches (measured with search console)
    * for every $1000 spent on Youtube ads, we generated **280 organic searches**

    (the whole report on how I got those results is here: [https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/](https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/))

    bottom line: I believe in the past few months Facebook has been behaving super-weirdly and youtube is generating much more latent sales trough the organic network

    other than that I agree on youtube non-transparency