Forums › Forums › White Hat SEO › PPC › “Total: Other” Wasting Spend on Youtube Ads Campaigns › Reply To: “Total: Other” Wasting Spend on Youtube Ads Campaigns
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growth_hack_404
GuestOctober 12, 2020 at 9:58 pmHey, just an insight I recently found out:
* for every $1000 spent on Facebook ads, we generated 120 organic searches (measured with search console)
* for every $1000 spent on Youtube ads, we generated **280 organic searches**(the whole report on how I got those results is here: [https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/](https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/))
bottom line: I believe in the past few months Facebook has been behaving super-weirdly and youtube is generating much more latent sales trough the organic network
other than that I agree on youtube non-transparency