Reply To: “Total: Other” Wasting Spend on Youtube Ads Campaigns

Forum White Hat SEO PPC “Total: Other” Wasting Spend on Youtube Ads Campaigns Reply To: “Total: Other” Wasting Spend on Youtube Ads Campaigns

#11231
growth_hack_404

Hey, just an insight I recently found out:

* for every $1000 spent on Facebook ads, we generated 120 organic searches (measured with search console)
* for every $1000 spent on Youtube ads, we generated **280 organic searches**

(the whole report on how I got those results is here: [https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/](https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/))

bottom line: I believe in the past few months Facebook has been behaving super-weirdly and youtube is generating much more latent sales trough the organic network

other than that I agree on youtube non-transparency

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