Forums › Forums › White Hat SEO › PPC › The Setting “Import Google Analytics Goals Data” into our Ad-words account for tracking conversions is not syncing properly › Reply To: The Setting “Import Google Analytics Goals Data” into our Ad-words account for tracking conversions is not syncing properly

  • willbassyeah

    Guest
    October 13, 2020 at 4:05 pm

    Analytic conversion is deemed as last click where as Google Ads are multi touch.

    So if someone click on your ads but only convert later organically, they will not be counted on Analytic goals because Analytic sees organic as the “last click” as the source/medium.

    As you import goals from Analytic, this problem arise where your conversion is not being pushed over to Ads because there is zero attribution in Analytic where it says that this conversion belong to Google Ads.

    Watch this video, he explains in detail: [https://www.youtube.com/watch?v=rVXzJnsaA7Q](https://www.youtube.com/watch?v=rVXzJnsaA7Q)

    The last solution is to seperate Google Ads Conversion vs Analytic.