Forum › White Hat SEO › PPC › let’s chat pricing: retainer, % of spend, performance marketing billing › Reply To: let’s chat pricing: retainer, % of spend, performance marketing billing
See this % of spend thing doesn’t make sense to me.
Why charge a % of the account spend? This means nothing – I can set-up a page like campaign at $1,000 a day with no real result.
If anything, I charge ROAS % in addition to my regular monthly retainer.
[Commenting as an agency owner, I recommend freelancers work on a fixed-rate monthly retainer]