An understanding of behavioral psychology can be an effective tool for work in marketing and communications. Your interests in the creative arts too.
What I found appealing about leading social for a major corporation was the fact that I’m an information junkie and I enjoy digital interactions. What kept me in the role was having a team, so that all aspects of the job were covered – listening, engaging, creating, enabling, measuring, reporting, etc. Your frustration may have something to do with the number of platforms you are responsible for, and the massive amount of work that is required to make them all be excellent.
Since you are with an NGO, let me know if you want some tips or a sounding board some time. I’ve been in this game for my entire adult life and would be happy to chat if you want.