I’ve found that you need to start an account with a bunch of videos that are targeted to a generic audience, while you build up a good follower base.
When you’re first starting off, doesn’t really matter what hashtags or anything you use. They show your videos to a dozen or so completely random people (typically teenagers with short attention spans), and then show it to more based on engagement from those original viewers. So even if there are 10s of thousands of people who would *love* your content, it will get buried in TikTok purgatory if it didn’t immediately resonate with the original handful of people that saw it.
Everything changes once you start building up followers. Gets easier past the 1k follower threshold, much easier past 10k, and basically grows on it’s own past 100k as long as you keep posting relevant content.
Just follow trends. Use the trending sounds. Use attractive people in your videos. Use kittens and puppies. Use dances maybe. To get traction, you need some generic “TikTok” style content, because you’re only being shown to a generic TikTok audience.
I’ve got clients that consistently hit 1M+ views per post. Only got there, because of following the above advice. The algorithm is like a tide: can’t fight it, just have to go along with it.