Forum › White Hat SEO › Social Media › The purpose of social media for an insurance company? › Reply To: The purpose of social media for an insurance company?
***”Primary function:It seems obvious to me that for a business, social media should lead to conversions and or leads.” and*** ***Secondary function:**Provide an audience to showcase community/PR efforts, and provide an audience to show our notices to (covid-19 notices, holiday notices, and any other short term information that needs to get to the public fast and cheap).”*
None of the above actions sound social in nature the way you describe them. They are advertising and marketing. Try not to confuse this reality. It’s fine if you want to use social platforms for ads and marketing, but the platforms were designed to connect people with one another. IMO no social strategy is social if it does not include driving meaningful interactions – offering information and answers through comments. To be fair, most companies avoid interactions unless they have the staff to handle it, but I feel interactions are essential if you want to actually behave socially and drive true social results.