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Do your research. Learn how much people in such a position get paid. Be sure to look in your local area. Glassdoor, Salary.com, and PayScale (along with LinkedIn) can help you get a decent idea what someone with your experience, location, and title should expect.
Then read up on negotiating. Remember that it’s not always just about money. If they’re not flexible on the pay piece, they may be on vacation time or other pieces. Remember that it’s about the entire package, not just pay. An extra week of vacation time can be worth $1000 or more in pay.
Negotiating can be uncomfortable for most. But you have to do it. You’ll lose out on millions (literally) in your lifetime if you don’t. $5k extra here means you start from a higher point pay-wise in your next position and the one after that. Even a little bump here can take years to make up from normal raises down the line. It’s worth the discomfort. Sadly, most don’t negotiate as they should (especially women).
There are plenty of good articles out there if you simply search for “how to negotiate salary”. Read up and be as informed as possible so that you know how to go about it. Let them make the offer and then go from there. It never hurts to ask for more. If they can’t do it, they can’t do it, but at least you tried, and most of the time you do get more.