Reply To: Is it worth it to bid on branded keywords?

Forum White Hat SEO PPC Is it worth it to bid on branded keywords? Reply To: Is it worth it to bid on branded keywords?

#10589
deepfieldinc

My favorite way to think about this is… can you afford to NOT bid on them? They will most likely be very low-CPC with a high ROI. If branded terms result in just 1 conversion per month that you wouldn’t have gotten otherwise it would still likely be very profitable.

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