Forums › Forums › White Hat SEO › PPC › Is it worth it to bid on branded keywords? › Reply To: Is it worth it to bid on branded keywords?

  • deepfieldinc

    Guest
    September 11, 2020 at 2:14 pm

    My favorite way to think about this is… can you afford to NOT bid on them? They will most likely be very low-CPC with a high ROI. If branded terms result in just 1 conversion per month that you wouldn’t have gotten otherwise it would still likely be very profitable.