Reply To: Is it worth it to bid on branded keywords?

Forum White Hat SEO PPC Is it worth it to bid on branded keywords? Reply To: Is it worth it to bid on branded keywords?

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Plueschgesicht

– You have full control over what your ads say and where they lead. You can use this to send the right message, for special promotions, for putting a spotlight on your most important products…

– Ad extensions can have significant impact on user experience, e.g. sitelinks, call extensions or location extensions

– More space on the SERP

– You actually receive data on your impression share and get access to auction insights

I guess you’ll have to consider whether these points are worth the (probably very low) CPC.

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