Forums Forums White Hat SEO PPC Is it worth it to bid on branded keywords? Reply To: Is it worth it to bid on branded keywords?

  • Plueschgesicht

    Guest
    September 11, 2020 at 12:58 pm

    – You have full control over what your ads say and where they lead. You can use this to send the right message, for special promotions, for putting a spotlight on your most important products…

    – Ad extensions can have significant impact on user experience, e.g. sitelinks, call extensions or location extensions

    – More space on the SERP

    – You actually receive data on your impression share and get access to auction insights

    I guess you’ll have to consider whether these points are worth the (probably very low) CPC.