Forum › White Hat SEO › PPC › Google ADS – responsive search ads eating almost all budget › Reply To: Google ADS – responsive search ads eating almost all budget
Yeah, this is pretty common. The best way I’ve found to optimize RSAs is to pin copy that has done well in the top headline and description so Google’s AI tests variations on fewer variables.
Have you tried setting your ad rotation to rotate indefinitely? This will attempt to serve ads more evenly in a campaign. https://support.google.com/google-ads/answer/112876?hl=en