Reply To: Using excel, how do I find out if I have duplicate keywords or keywords that would bid against eachother?

Forum White Hat SEO PPC Using excel, how do I find out if I have duplicate keywords or keywords that would bid against eachother? Reply To: Using excel, how do I find out if I have duplicate keywords or keywords that would bid against eachother?

#10384
SSearGG

Quick note besides this, keywords within account will never bid against each other.

The way how it is determined which keyword joins the auction is based on which one has the highest quality score.

Removing duplicates helps reducing cluster but your cpc’s won’t decrease because of this. When you are on more broad match types and they are in the right ad groups, no need to remove duplicates either.

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